UserLook

Point the tool at a live page, build, or click-through mockup and launch a study. In minutes, you’ll have real people running through the tasks you define—no calendars, no outreach, no wrangling incentives. Set up the audience (new vs. returning, device type, region), add 3–5 goals like “find pricing” or “complete signup,” and choose one-time or recurring runs to keep a pulse after every release. You can mix panel participants with your own customers via share links for targeted feedback, and lock sessions to mobile or desktop to match your roadmap.

Once results start streaming in, review what happened and why it happened. Watch screen replays with clicks, taps, and scrolls captured step by step. Skim heat maps to see attention hotspots and dead zones by viewport. Use the journey view to track how people move from entry to outcome, where they hesitate, and which detours are most common. Key signals—completion rate, first-action time, misclicks, and confusion points—are auto-calculated so you can spot friction fast. Tag patterns, clip moments, and add notes that roll up into shareable summaries. If you’re comparing two designs, run parallel studies and see task outcomes and behaviors side by side.

Designers and PMs can validate ideas before code by testing Figma or other prototype links. Check if labels make sense, navigation is discoverable, and flows feel natural on both touch and pointer devices. Record how micro-interactions land: do transitions orient users or slow them down? Confirm gestures are intuitive on smaller screens and that long lists, modals, and drawers don’t block progress. For onboarding, set a series of guided tasks to measure learnability across the first session and highlight copy or layout fixes that drive clarity. Iterate quickly: adjust the prototype, rerun the same tasks, and see if confusion drops.

Growth, QA, and support teams can plug this into everyday work. For conversion lifts, test real landing pages with target segments, then line up behavior evidence with analytics to explain dips in click-through or checkout. For engineering, attach replay links to tickets so bugs and edge cases are reproducible without guesswork. For content and SEO, verify that headings, CTAs, and page structure help readers find answers fast. Keep a monthly cadence that auto-retests critical paths (registration, search, payment) so regressions surface early. Share a board with clips, heat views, and journey notes with stakeholders, turn pain points into backlog items, and track improvements release over release.